Hi there! I’m a Boston-based User Experience Researcher, passionate about solving business problems while enhancing the experience for the user.

Experience

Forrester
Manager, UX Research

February 2022 – July 2022

  • Led UX Research strategy for the most comprehensive product launch of Forrester’s 39-year history, directly influencing key changes to the Digital Product Strategy; worked closely with VP of Digital Strategy and the Director or Forrester’s Voice of the Customer program to ensure alignment

  • Conducted 130+ research sessions with Clients and Employees between January 2021-July 2022

  • Managed directly one UX Designer who was primarily responsible for assisting with User Research studies and Airtable repository creation  

  • Trained and mentored team of UX Designers on conducting their own moderated and unmoderated research studies using UserTesting.com

  • Enhanced User Research socialization efforts by presenting findings across a wide group of stakeholders, including: C-Suite, Product teams, Agency partners, IT Leadership and Developers, Marketing, Digital Production teams, Sales Leadership, Customer Success Leadership

  • Designed and moderated user research studies for Forrester’s digital products

  • Analyzed and synthesized findings from research

Forrester
Senior User Researcher/ Senior User Experience Practitioner

October 2018-February 2022

  • Designed and moderated usability studies for Forrester’s digital products

  • Created Persona for new products by conducting  interviews and primary research

  • Socialized User Research cross functionally by presenting key findings from research studies to the IT and Marketing departments as part of newly established lunch and learn series aimed at evangelizing UX and Consumer research work being done internally

  • 8 years of recruiting experience for user testing on website and mobile application projects

  • While reporting to VP of CX, focused on Win/Loss program to gain a better understanding of Forrester’s customers and how we could improve their experience, including over 75 interviews with internal Sales reps

  • Observed, took notes, analyzed key findings from both user and CX research studies

  • Tracked user behavior and provided analysis for various lead-generating efforts and email marketing activities across multiple platforms using Adobe Marketing Cloud and Google Analytics

  • Executed front-end web production on all marketing web properties and email templates

  • Managed design implementations on Forresterʼs third-party hosted websites, collaborating with internal and third-party stakeholders, including investors’ site and careers website

  • Contributed directly to quality assurance efforts for site relaunches, providing testing, troubleshooting, and UX feedback

Forrester
Digital Marketing/
User Researcher

February 2010-October 2018

  • Created websites and print materials under design direction of Art Director. Clients included MIT, MGH, Boston University, Partners Healthcare, Massachusetts2020, TeachPlus, John Snow International, Roedel Companies, LLC, The Old North Church. 

  • Developed websites using XHTML, CSS, Javascript, Flash, Wordpress 

  • Produced print layouts for printed collateral for clients using Quark Express and Adobe InDesign

  • Produced 150-page Physician Directory for Cancer Center at MGH

  • Coordinated with clients, project managers, and contractors

Myriad Inc.                Web and Graphic Designer

September 2007-February 2010

  • Created interactive demonstrations of the company’s software program using Macromedia Flash

RBM Technologies
Flash Developer
(Contract position)

June 2007-November 2007

Skills

  • User interviews, survey design, card sorting, usability testing, A/B testing, usability testing, analytics research and analysis, accessibility testing wireframing, heuristic evaluation

User Experience Design and Research

  •  Usertesting.com, OptimalSort, Qualtrics, Figma, FigJam, Adobe Creative Suite, Google docs, sheets, slides, sites, forms, Microsoft Office

  • Mac and Windows platforms

Systems and Tools

Education and Training

Bentley University,
Waltham, MA

User Experience Certificate



September 2020

Center for Digital Imaging Arts at Boston University,
Waltham, MA

Certification in Graphic and Interactive Design

May 2007

Boston College
Chestnut Hill, MA
M.A. in Higher Education Administration


June 2006

Skidmore College
Saratoga Springs, NY
B.A. American Studies




May 2003

Get in Touch → elizabeth.menard[a]gmail.com